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Boost Juice Bars and Retail Zoo

Janine is an adventurer at heart. Travelling the world as a young backpacker in the 1980s, she took jobs ranging from a camp counsellor in the US to working on David Bowie’s yacht in the south of France.

Aged 27, Janine returned home with a two-year-old son and a steely focus to find a career that would support them both. Soon after, she worked for Village Roadshow in Melbourne and Singapore.

After meeting and marrying the love of her life, Janine had two more children. While on maternity leave, Janine decided she wanted control of her own destiny and set about creating her own business.

She was inspired after a trip to the US, where she saw the juices and smoothies category and realised there was a lack of healthy fast food options here in Australia.

After extensive research, she began to develop a business concept that was different to anything else in the world. Her vision was to “do retailing differently”, so in 2000, Boost was born.

Janine and her team continue to grow Boost Juice under the Retail Zoo banner, along with its other operations Salsa’s Fresh Mex Grill, Cibo Express and Betty’s Burgers.

There are almost 7000 people working across the four businesses under the holding company Retail Zoo, for which Janine is now a director. Retail Zoo has over 540 stores that has turned over from inception just on $2 billion dollars. Boost Juice bars are also in over 15 countries outside of Australia.

Apart from her directorship with Retail Zoo, Janine is a director on the publicly-listed Michael Hill Jewellers and was the first female director on the board of the Hawthorn Football Club. She is also the best-selling author of The Accidental Entrepreneur, which is the story of Janine’s journey with Boost Juice.

Based in Melbourne, Janine is a working mother of four. Her life is hectic but she balances it with a five-day-a-week yoga regime. She is also “a very average surfer and tennis player” but loves both.

Follow her on Twitter: @JanineBoost
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