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Andrew Banks

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Naomi Simson

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Sarah Harris

shark tank naomi simson

Naomi Simson


Naomi is known as an influential business leader who has transformed ecommerce in Australia, having founded online success story RedBalloon in 2001.

Naomi went on to co-found the Big Red Group (BRG) with partner David Anderson in 2017, which in addition to RedBalloon has Marketics (Albert AI), and in its collection of online businesses. BRG is at the forefront of digital disruption for retail marketing in Australia, delivering material value to business partners, marketplaces and stakeholders.

RedBalloon was founded in the front room of Naomi's home, with $25,000 in family savings. It quickly proved to be a pioneer of experiential gifting in Australia, dominating the category, and now boasts almost 4000 experiences and more than 2000 business partners. It has now delivered more than four million experiences across Australia and New Zealand.

Along with her investments from Shark Tank, Naomi is a keen investor and supporter of the start-up community.

Recently recognised as the seventh most followed woman on LinkedIn with 1.5 million followers, Naomi uses the platform to share her insights, experience and observations about business, innovation and success.

Naomi has received a number of high profile awards including the 2008 National Telstra Business Women’s Awards for Innovation and the 2011 Ernst & Young Entrepreneur Of The Year.

She is the author of two books, Live What You Love and Ready To Soar, and has written over 1,000 blogs on since 2006.

Follow her on Twitter: @naomisimson

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