Health organisations team up against sugary frozen drinks
Published: 11 January 2018
Cancer Council Victoria is waging war on frozen drinks loved by Australians over the hot summer months due to their excessive amounts of added sugar.The cheap frozen drinks can contain up to 30 teaspoons of sugar, or 120 grams, totalling half the average adult’s weekly serving of sugar in one serving.
The Cancer Council, teaming up with ‘Rethink Sugary Drink’, LiveLighter and other health and community organisations, are pleading with Australians to re-evaluate their decision to choose the sugar-laden drinks.
Director of Prevention at Cancer Council Victoria, Craig Sinclair, said that many people may be “unaware” of the health implications regularly consuming large quantities of sugar can have.
"We now know there is a clear link between drinking soft drinks regularly and weight gain and obesity, and of course being overweight or obese can lead to a myriad of chronic health problems including type 2 diabetes, heart disease, kidney disease, some cancers and poor dental health," said Mr Sinclair.
"Of course indulging in a frozen beverage on a hot summer's day can be very tempting, and as an occasional treat, this isn't a problem. However, at a time when nearly two thirds of Australian adults and a quarter of children are overweight or obese, actively promoting excessive consumption of such high-sugar products is completely irresponsible."
The Cancer Council slams fast food companies, such as McDonald’s and Hungry Jacks, where large frozen drinks can be bought for as little as $1.
"Fast food chains are in the business of making money, not in the business of health, and they have enormous marketing budgets to push this type of sugar-laden product into our diets," said Mr Sinclair.
Regularly consumed, the high sugar contents can turn into toxic fat around vital organs, leading to severe health implications later in life.