Roger Federer's quokka selfie gives WA tourism 'global advantage'

Published: 11 January 2018 Image credit: Roger Federer Instagram


Western Australia’s Minister for Tourism has lauded the marketing power of Swiss tennis maestro Roger Federer, after his viral quokka selfie put Rottnest Island well and truly on the map.

Federer flew to Rottnest Island on 28 December at the request of the Tourism Minister Paul Papalia during his time at Perth’s Hopman Cup.

While on the Island, the 19-time Grand Slam winner toured Parakeet Bay, before achieving his “bucket list” goal of meeting the cute Australian marsupial.

Captioned “Nice to meet you #newpal @westernaustralia #rottnestisland #happyquokka”, the Instagram post has gone on to attract 525,000 likes, 5,000 comments and was shared 2,500 times, while reaching 5.3 million people across Facebook and Twitter.

Around the world, the picture was published in 239 publications in the United Kingdom, 53 in Switzerland, 45 in Colombia and 30 in the United States.

All in all, the picture was seen by more than 581 million people in 45 countries.

Minister Papalia applauded the “huge success” of the Hopman Cup, after the record attendance of 106,424 to Perth Arena over the week-long tournament helped boost the tourism market and the local economy.

"Having champion Roger Federer in town, and taking him to see some of the best tourism hotspots we have to offer, has paid off by showcasing our wonderful state to more than half a billion people around the world,” he said.

"Judging the reaction to Roger's quokka selfie, we can expect a lot more visitors to WA and Rottnest in coming months and years, providing a much needed boost to local jobs and our local economy."

Roger Federer went on to win the Hopman Cup, with Swiss playing-partner Belinda Bencic.