Why junk food can actually be healthier than you think

Published: 14 June 2017 Image credit: Reuters

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It’s no secret that when shopping in the supermarket, all labels lie.

Clever marketing is constantly bombarding us to make healthier choices, however it has been discovered that certain health foods can be just as bad as a sweet treat.

Research from Cornell University has found that product labels are frequently misleading consumers about the supposed health benefits of particular products, while the ingredients unveil a much more sinister truth.

According to the NY Post, the authors of the study revealed that the appearance of labels can mislead consumer perceptions on health benefits.

“Food marketing can heavily influence which products parents believe to be healthy,” said the authors of the study.

But the good news is that according to the Post some seemingly unhealthy foods are surprisingly healthy when compared with foods perceived to be unhealthy. The Post compared five foods generally understood to be healthy with their “unhealthy counterparts” and found the nutritional value was equal or similar.

Adjunct Professor of Nutrition at NYU Steinhardt, Lisa Young, told the Post that “[Nutrition] bars are just like candy bars!” and consumers should be mindful of “buzz words” with the potential to trick consumers into believing a product is healthy.

Even trending super foods such as coconut and nutrition bars were among the items exposed as deceivingly unhealthy despite wrappers that imply health benefits. One red herring was particularly shocking – with the Post revealing that a pot belly meat sandwich has 187 calories less than a yuzu poke bowl.

So next time you opt for the healthy option at the supermarket, be sure to check the nutritional value of the product and taco bout your decisions.

“You need to learn to label-read,” says New York nutritionist Keri Gans to the Post. “Don’t assume you know the healthier choice.”