New $5.5 million immunisation campaign to fight anti-vaxxers

Published: 14 August 2017

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As part of a new national campaign attempting to raise immunisation rates, grieving parents share the pain of losing their babies to the likes of whopping cough.

The campaign aims to fight increasing anti-vax propaganda.

News Corp report that the $5.5 million campaign deemed, “Get the Facts about Immunisation”, is packed with educational videos and handouts about diseases which can be prevented by vaccinations.

It is understood the campaign will use social media platforms and childcare services to share the message.

According to reports it’s designed to target areas where immunisation rates are particularly low or where anti-vax campaigners are active.

While the nation’s immunisation rate has risen to 93 percent from 90 percent in 2011, there are still areas where immunisation rates are down.

Speaking to The Sunday Telegraph, Health Minister Greg Hunt explained “it is these areas of low coverage which pose risks to the community, especially to people who can’t be vaccinated, like newborns and those with medical reasons.”

He then pointed to a case where two infants were only a month old when they died of a vaccine preventable disease, but were both too young to be vaccinated themselves.

“They were both too young to be vaccinated, so like all other newborns, relied on the rest of the community being vaccinated to offer protection,” Mr Hunt said.

Immunologist and 2006 Australian of the Year Professor Ian Frazer was also involved in the campaign and aims to halt the myths spread online by “anti-vaccine zealots”.

Areas with particularly low immunisation rates are;

New South Wales: Byron Bay, Inner Sydney, Mullumbimby and Burwood.

Queensland: The Sunshine Coast and Gold Coast hinterland.

Western Australia: Denmark, South Perth, Subiaco and Maylands.

Victoria: South Yarra, St Kilda and Prahran.

South Australia: Adelaide City and Unley.